When it comes to Japanese chocolate snack, Meiji Apollo is the permanent top-class in terms of popularity. This strawberry chocolate is the standard of the standards.
Apollo is a tiny, conical, and double-layered chocolate with a pink strawberry chocolate on the upper part and brown milk chocolate on the lower. Enjoy the harmony of two different types of chocolate in your mouth.
Try your luck with the Apollo chocolate: there is a superstition that if you beautifully separate the pink chocolate from the brown one, you might get good luck.
You might find one or two pieces of Apollo chocolate with a star shape inside the package. If you find this, you are lucky.
Trivia: Apollo chocolate's shape is a reference from the Apollo 11 Spacecraft, a cone-shaped module known for its successful return all the way from the moon.